Minute Media #HeretoStay (OOH)

‘Here To Stay: It’s Not Just a Year, It’s a Movement’ to highlight the support needed for women’s sports throughout the year and not just around global events like the World Cup. Minute Media and its house of sports and culture content brands including The Players’ Tribune, 90min and FanSided utilized the spotlight on the Women’s World Cup to deliver a rally cry for other brands and media organizations to commit to giving women the platform they deserve, year-round. 

This campaign had been featured in NYC: Soho, Greenwich Village, East Broadway, Upper East Side, Meatpacking, and London: Shoreditch, Soho, Mayfair, Marylebone, Knightsbridge, and Kensington

My responsibilities included the creation of OOH materials that could be displayed in cities around the world, social media video and graphics, web ads that would be displayed on our O&O, and a hub for our b2b website